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ABOUT LI

OUR FOUNDER

AN UNEXPECTED JOURNEY
Carolyn Li Ming Geh

Q&A WITH OUR FOUNDER, LI

Q: Does the world Need Another Skin Care Brand?

Carolyn Li Ming Geh (Li): Yes! I created Li Organics out of pure necessity.

Ever since I was a child, growing up in Malaysia, my skin has been incredibly sensitive. I often had wild and frequent reactions to everything from bug bites, to dairy products.

In college, when I moved to Canada, my skin sensitivities only got worse. I tried everything I could to fix them, from cleanses and detoxes, to dermatologist prescribed steroid pills and ointments, and even expensive skincare products. Nothing worked for me.
In the end, I had to create skincare solutions for myself. It took time with a lot of experimenting and trying different things. What I finally arrived at was a nourishing combination of antioxidant rich botanicals, traditional methods passed down from my grandmother, and all of these confirmed by the latest in scientific research findings.

Q: What Specific Skin Problems Did You Have?

Li: Over the years, I learned that my skin was a reflection of my overall health. Whenever my body was rejecting something, my skin was the first to react — whether it was new beauty products, gluten in food, or even medicine.
I would have severe pain, days-long eczema outbreaks, and at one point I even had a side effect of epithelial thinning (thinning skin) due to the overuse of corticosteroid creams.

Q: And As You Were Dealing With Your Skin Issues, You Started Modeling, Right?

Li: That’s right. I never dreamed that I would become a model, but while I was getting my Masters Degree in Neuromechanics, I was unexpectedly scouted to be a double for a television show, and that eventually lead to a contract with a top modeling agency in New York. All of a sudden I was doing magazine photo shoots, runway shows, advertising campaigns, and a lot of traveling. I would be going from one full face of makeup to the next.
So prioritizing my skincare became even more difficult and even more important. Thankfully, I was also working with the top makeup artists in the industry, so I had endless conversations about beauty, skincare and nutrition.

Q: So What Finally Worked?

Li: In the end, I had to go back to my roots. Growing up in a tropical paradise, I always knew that nature and health were directly correlated. I also had a mother and grandmother who knew generations of beautiful botanical based beauty traditions, which they passed on to me.

I decided to learn as much as I could about naturopathic medicine, why organic mattered, why certain ingredients were harmful to our skin and to our body, what ingredients were beneficial and nourishing; and I began working on formulas, testing each one till we got it right (along with my team of skilled chemists), just like I had done while in college.

I finally found a combination of various plants and herbal distillations, and learned how they worked in synergy together to feed and nourish the skin, and soon my face and body began to heal and glow again. Friends and family started to comment on the changes they noticed too.

Q: Do You Actually Make Any of Your Products in SouthEast Asia?

Li: We do! Southeast Asia is blessed with fertile volcanic and alluvial soils, abundant rainfall, and generous sunshine, making it a spectacular treasure chest of plant ingredients. Plants like guava fruit, turmeric root, cajeput, tamanu, vetiver, rice, and coconut are some of the ingredients that we are proud to include in our formulas.

We also get to work with local skincare artisans in Malaysia, where our products are handcrafted in small batches using time-tested, traditional methods. We take no shortcuts to create the best product possible.

Q: What Is Your Hope With Li Organics?

Li: It’s an honor to share Li Organics with the world. These products are the very best nature and our traditions have to offer, and I'm confident that they will nourish and feed your skin what it needs for that radiant, healthy glow.

My promise is that we will never compromise on the quality, source, or safety of our ingredients, and you’ll certainly see that in the results!

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