While classic beauty buys will probably always have a place in your heart (and your bathroom cabinet), it’s never a bad idea to refresh your collection with a few carefully considered new arrivals. And the 2019 indie beauty brands have so much more to offer than skincare innovations and stellar ingredient lists. They're worthy of posting to your main feed, too.

Of course, as the saying goes, you can’t judge a book by its cover… and the same line of thinking applies to beauty products: A beautiful label and Insta-worthy bottle do not an effective elixir make. Luckily, the latest crop of beauty brands recognizes the importance of both substance and style. Take, for example, skincare company Supernal. Cosmic Glow Oil, its single SKU, is a potent formulation of natural ingredients like golden camellia oil and calming blue tansy essential oil — which just happen to create the most gorgeous green hue when combined. Paired with a classic black-and-white label and a logo that feels equal parts modern and medieval (no easy feat), this is one product that’s as easy on the eyes as it is on the skin.

Ahead, the 11 brands about to take over the beauty space — and the best (and best-looking) skincare products each has to offer.

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